Insights
Notes from search campaigns.
I write about decisions I make in SEO and digital marketing: which searches matter, what helps a page compete, and why some visits turn into leads while others don’t.
What you’ll find here
- How I check whether customers search for a keyword
- How I tie rankings to calls, leads, and revenue
- When link building matters more than publishing another article
- What local businesses need beyond a Google Business Profile
- What I’m finding as I test ChatGPT, Gemini, and Perplexity
- Where websites lose search visitors before they call or inquire
I’ll base articles on campaigns, research, and questions business owners ask. I’ll name a client when I have approval to share the result.
Send me a question for a future article.